New store reflects strong ties to nature and his Californian Home
SALT from the Californian brand. Optics has opened a new flagship store, offering customers the first first-hand experience of the brand, its philosophy and commitment to eyewear quality in its Home state of California. The store is located at The Shops at Sportsman’s Lodge, 12833 Ventura Blvd, Studio City, CA 91604, an exclusive shopping complex open seven days a week (www.shopsatsportsmenslodge.com)
The store, which has a minimalist design, with concrete floors, whitewashed walls, dark blue furniture and linear wooden shelves where glasses and glasses are displayed, houses the entire SALT collection. Optical products in addition to offering some limited editions only available on the site. With professional opticians on staff, the goal was to offer exceptional service in retail where great fit and style can be achieved with in-person assistance. Some exclusive custom options are available for lenses, as well as bespoke colored lenses. For more information, visitwww.saltoptics.com
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